The revenue infrastructure
your service business
was supposed to have.
We install the full lead-to-revenue stack for HVAC, plumbing, roofing, and landscaping companies. Conversion-engineered website. AI receptionist. Automated follow-up. Reporting that tells the truth.
You don't have a lead problem.
You have a leak.
Every step between the phone ringing and the deposit clearing is an opportunity for a lead to disappear — into voicemail, into silence, into a competitor. The infrastructure most service businesses run on was never engineered to close.
of customers buy from the company that responds first
Source: Harvard Business Review lead-response study
lead-response window before conversion drops 80%
Source: MIT / InsideSales research
of inbound service calls go unanswered or to voicemail
Source: ServiceTitan industry benchmark
The difference isn't the lead.
It's the infrastructure.
Seven components.
One closed loop.
Every piece is purpose-built and connected. Nothing bolted on. Nothing missing.
Scroll diagram horizontally on mobile.
Find your number.
Adjust the inputs to reflect your business. The leak becomes visible instantly.
Industry average: 35–62%
Estimated Annual Leak
▼ $9,450 / month · 21 jobs lost / month
Recoverable with Zenith Infrastructure
Based on a 60% capture rate of currently-missed calls — conservative relative to published AI receptionist benchmarks.
▸▾Methodology & sources
Missed calls: Inbound calls × missed percentage. Missed percentage defaults to 35%, within the 35–62% range reported by ServiceTitan.
Lost jobs: Missed calls × close rate. Close rate reflects probability a answered call converts to a booked job.
Annual leak: Lost jobs × job value × 12 months.
Recoverable: Lost jobs × 0.60 × job value × 12. A 60% capture rate is conservative — published AI voice agent benchmarks show 70–85% answer-to-book rates on inbound leads.
Sources: ServiceTitan industry benchmark report; Harvard Business Review lead-response study; MIT / InsideSales research on lead conversion windows.
What we install.
Revenue-Ready Website
A site engineered to convert traffic into calls and quotes.
- Conversion-first homepage
- Service pages built around buyer intent
- Local SEO foundation (schema, NAP, GBP)
- Sub-2s mobile load, 95+ Lighthouse
- One CTA, one next step, always visible
AI Receptionist
Answers every call in under 2 seconds. Books the job. Never sleeps.
- Voice agent trained on your services
- Qualifies leads before booking
- Live calendar integration
- After-hours and overflow
- Full transcript on every call
Automation Stack
Every repeated task in your business — automated end to end.
- Missed-call SMS recovery within 60s
- Quote follow-up sequences
- Appointment reminders + no-show recovery
- Review requests post-job
- n8n + Claude orchestration layer
CRM Installation
One source of truth. Every lead, job, and dollar tracked.
- Custom pipeline per trade
- Auto-tagging by source and intent
- Job-cost and margin tracking
- Customer history at a glance
- Mobile-ready for the field
Lead Channels
We build and feed the channels that actually produce.
- Google Business Profile optimization
- Local Service Ads setup
- Targeted Meta ads with creative testing
- SMS & email retargeting
- GBP posting cadence + review velocity
Reporting Layer
A dashboard that tells the truth, not a story.
- Live revenue per channel
- Cost per booked job by source
- Response-time and close-rate alerts
- Weekly written summary + actions
- Exportable to your accountant
The AI receptionist, in 90 seconds.
Demo video coming soon
- Picks up in 2 seconds
- Qualifies the job type
- Checks calendar live
- Books and confirms via SMS
- Logs to CRM with full transcript
Live demo. Real calendar. Built on Retell AI.
Four weeks. End to end.
Audit & blueprint
We map your current lead flow, find every leak, and produce a written deployment plan you sign off on.
Site & CRM build
Conversion-engineered site goes live. CRM is configured with your pipeline, services, and pricing.
AI & automations
Voice agent trained on your scripts. Every automation sequence built and tested with real call data.
Launch & handoff
Reporting dashboard goes live. Team trained. We monitor for 30 days post-launch.
Examples of the infrastructure we install — not client claims.
These are sample deployments showing what the infrastructure looks like in practice. No real client data. No implied results.
Website Build
Conversion-first homepage, service pages, schema markup, and a single persistent CTA for emergency and scheduled work.
Preview →Automation Build
Missed-call SMS recovery, quote follow-up cadence, appointment reminders, and post-job review requests — all wired together.
Preview →Reporting Build
Live revenue-per-channel dashboard, cost-per-booked-job tracking, and weekly written performance summaries.
Preview →Things prospects always ask.
What does this cost?
Pricing depends on scope, but typical retainers are $2,500–$5,000/month with a one-time install fee. We give you a fixed quote after the strategy call — no surprises.
How long until I see results?
The infrastructure goes live in week 4. Lead-response and missed-call recovery improvements start hitting your numbers by week 5–6. Channel performance compounds over months 2–3.
What if I already have a website?
We audit it first. If it's converting, we keep it and bolt on the missing pieces. If it isn't, we replace it. We don't rebuild for the sake of rebuilding.
Do I have to switch CRMs?
No. We work with what you have if it's functional. If you're using paper or spreadsheets, we'll set up a CRM that fits your trade.
What does the AI receptionist sound like?
Watch the demo above. It's natural, takes its time, doesn't sound robotic. We tune the voice and personality to match your brand before launch.
What happens after launch?
We monitor performance for 30 days included. After that, ongoing retainer covers monitoring, optimization, ad management, and reporting. Cancel month-to-month.
Book a 30-minute strategy call.
We'll map your current lead flow, identify the biggest leaks, and walk you through exactly what we'd install. No pitch. No pressure.